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Episode #12: Young CEO Reveals Why Agencies Fail (and How to Win) | Muskan Rathod | Atique Qureshi | The SERPTalk

What we discussed in this Podcast:
In this episode, we sit down with Muskan Rathod, the Gen Z CEO and Founder of Maverik Digital Agency, to uncover the realities of running a digital marketing agency.

Muskan shares her journey from being a fine arts enthusiast to building a results-driven marketing agency, along with powerful insights for young entrepreneurs and freelancers:

Why most digital agencies fail
How to land your first freelance client
The concept of the Human Funnel
Strategies to build a B2B brand
What to focus on in the first 3 months of business
Smart budget allocation for clients
Must-have tools for new agencies
Building the right team structure

Whether you’re starting your agency, scaling as a freelancer, or just curious about digital marketing strategies, this episode is packed with actionable advice and real-world experience.

Podcast Chapters:
00:00 – Introduction
04:40 – Why Muskan Started a Marketing Agency
13:09 – As a Youngster, How to Start or Get Freelance Work
19:58 – As a Young Entrepreneur, How Muskan Positions Herself
23:38 – Explaining Funnel & Human Funnel
27:14 – Strategy to Create a B2B Brand
31:51 – First 3 Months of a New Business
40:01 – What to Do First for a New Client to Generate Business
41:55 – Using Client Budget Effectively (T-Shirt Brand Example)
48:01 – Essential Tools for New Agencies
50:08 – Team Structure for a New Agency
54:23 – Final Thoughts

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📲 Connect with Your Host Atique Qureshi
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👥 Connect with Our Muskan Rathod
Muskan Instagram:   / _muskanrathodd_  
Muskan LinkedIn:   / muskan-rathod-9097a0202  
Maverick Digital Instagram:   / maverickdigitalsagency  
Maverick Digital Website: https://www.maverickdigitals.co.in/
Maverick Digital LinkedIn:   / maverick-digitals  


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