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How to create your first Mailchimp automation - #Mailchimp #Tutorial for #Beginners #automation

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How to Create Mailchimp Automation Step by Step
If you want to learn how to set up Mailchimp automation, watch this video. Mailchimp automation is one of the most powerful features for email marketing. Instead of manually sending campaigns, you can create auto workflows that automatically send emails / sms to your subscribers. With ecommerce integrations, you can recover lost sales. Learning how to set up Mailchimp automation can save you time and dramatically improve marketing results for you
Why Use Mailchimp Automation?
Save time: Automated emails run on automatically. Set it once and monitor it.


Boost engagement: Deliver the right message to your audience.


Increase conversions: Guide subscribers from signup to purchase with email sequences.


Consistency: Stay connected with your mailchimp audience.


Steps to Create mailchimp Automation

1. Log in and Access Automations

Sign in or signup to your Mailchimp account. From the dashboard, go to the Automations tab to start building your workflow.

2. Select Your Automation Template

Mailchimp provides several pre-built automation templates, including:
Welcome Email Series – First email for new subscribers.


Abandoned Cart Automation – recover lost sales.on SHopify WOocommerce etc.


Birthday or Anniversary Emails – send personalized greetings & gifts.


Reengagement Campaigns – reconnect with inactive contacts in your audience.


3. Set a Trigger

A trigger is what sets your Mailchimp automation in motion. How it begins.. Examples include:
A new signup to your email or sms audience list


A purchase made on your online store


A specific date or audience activity like tagging grouping etc


4. Customize Your E-mail Content

Use the drag-and-drop editor to design your email template. Add your logo, brand colors,links and compelling copy. Personalize messages with merge tags like [FNAME] to include subscriber names. This is the important part, since it is this email design that is delivered to customers.

5. Define Your Audience or Segment

Who will receive the emails in this automation? You can target all subscribers or create segments or choose recipients (segments) to exclude from receiving an email.

6. Review and Activate automation

If all is set up right, you can launch/activate the automation .. Click Start Sending to activate it. AN automation can be paused, then edited or deleted.
Best Practices for Mailchimp Automation
Write short, engaging subject lines. Tip: Use Multivariate campaigns to A/B test emails and subjects.


Always include a clear call to action (CTA) in email designs.


Test and optimize your automation workflows. Edit as needed
Track analytic sand reports to improve the workflow.


Final Thoughts
Setting up a Mailchimp automation can help you build stronger customer relationships, increase engagement, improve brand trust, grow followers and increase revenue. Watch this video to learn how to create your first Mailchimp automation sequence/workflow.



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