Скачать или смотреть The Human Side of Data: Leveraging Thick Data to Understand Customer Experiences | Tricia Wang

Are you relying too much on big data while missing the real customer story? In this compelling SX Live session, Tricia Wang, TED speaker and co-founder of Sudden Compass, reveals why “thick data”—rich, contextual insights—are essential for better decision-making and customer-centric innovation.

Key insights include:
✔ Why big data alone isn’t enough to capture emerging consumer behaviors
✔ How to blend qualitative insights with AI-driven analytics for smarter strategies
✔ The role of AI-native tools like SupportLogic in amplifying customer voices
✔ Practical tips to use human intelligence + machine intelligence for real impact

Whether you're a business leader, strategist, or data enthusiast, this session provides game-changing insights into leveraging data for transformative business outcomes. Watch now and rethink how you use data to drive innovation!

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