Gucci Pre-Fall 2016 Advertising Campaign

Gucci Pre-Fall 2016 Advertising Campaign

Gucci’s new campaign for pre-fall 2016 is set in a glass-domed tropical aviary where wild plants and wandering flamingos move freely across patterned rugs and among piles of old books. The images portray an energetic, emotional, surreal riot of colours, textures and movement, recalling the spirit of many of the House’s new flora and fauna-based prints. In this chaotic and cluttered wonderland, more is definitely more. Populated by a cast of carefree characters, playfully interacting with each other and the vibrant space they inhabit, the campaign is an exploration of the bizarre and eccentric, telling a compelling story of youth, curiosity and liberation.

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
SET DESIGNER: Gideon Ponte
STYLIST: Jane How
HAIR STYLIST: Paul Hanlon
MAKE UP ARTIST: Yadim Carranza
MODELS: Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros.