The Rise and Fall of Kodak | Explained | Kodak | Business Case Study | Corporality

Kodak’s rise was characterised by its pioneering contributions to the photography industry, making photography accessible to the masses and establishing a dominant market position. However, the company’s fall can be attributed to its failure to adapt to the digital age. Despite early recognition of digital technology, Kodak struggled to embrace it, clinging to its lucrative film business. This reluctance hindered its ability to capitalise on the digital revolution, leading to declining sales and profitability. Ultimately, Kodak filed for bankruptcy in 2012 and underwent a major restructuring, shifting its focus away from consumer photography to other areas of the printing and packaging industry.


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