What is Technographic Data & How to Use it?

Wouldn't it be interesting if you could know which technologies are being used by which companies across the world, what they are using these technologies for, and when they acquired them?

Well, with technographic data, this information could be yours.

So what is techno graphic data?

Well, it's basically the information about a company's current technology stack.

Now, this information isn't unfortunately just freely available on the company's Web site.

And this is why it can be very helpful to purchase this information from a data vendor. But how do these data vendors collect this information in the first place, then?

Well, technographic data vendors will have a list of companies that they can use these three connect collection methods on to gather the data.

- Looking at the source code
- Scraping job postings / social media and company reports
- Manually collecting information via phone calls / emails


With technographic data you want to make sure that the data can integrated in your existing business systems.

Such integration come valuable in use cases like account based marketing (ABM). As sales teams can receive outreach triggers based on changes in the prospect’s tech stack.