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🚀 Episode Overview:

In this episode of Never Been Promoted, host Thomas Helfrich sits down with Mary Drumond, VP of Marketing at Neighborly Software, to discuss how thinking like an entrepreneur can transform marketing strategies. Mary shares her journey from launching her first business at 20 to leading marketing at a fast-growing company. She dives into customer experience, brand positioning, and how marketers can stay ahead in an ever-changing digital world. If you want to grow your business, adapt to market trends, and improve your marketing strategy, this episode is a must-listen!

🎯 Key Takeaways:
✔️ How an entrepreneurial mindset leads to marketing success.
✔️ The importance of adaptability and data-driven decision-making in business.
✔️ How to pivot your marketing strategy to stay relevant.
✔️ Why understanding your audience is critical for business growth.
✔️ The connection between customer experience and brand loyalty.
✔️ The biggest marketing mistakes businesses make and how to avoid them.
✔️ How to balance automation with personalization in marketing.
✔️ Why niching down can help your business scale faster.

💡 What You’ll Learn:
🔹 How Mary transitioned from running a business to leading marketing in tech.
🔹 The best strategies for adapting to fast-changing markets.
🔹 How behavioral economics influences consumer behavior and branding.
🔹 The role of marketing in driving business growth and innovation.
🔹 How to align sales and marketing for better results.
🔹 Why networking and mentorship are crucial for professional growth.

🔗 Resources Mentioned:
🏢 Explore Neighborly Software: https://neighborlysoftware.com
📌 Connect with Mary Drumond on LinkedIn:   / marydrumond  
📚 Read Ann Handley’s Book Everybody Writes: https://www.annhandley.com/everybodyw...
📖 Predictably Irrational by Dan Ariely: https://www.danariely.com/predictably...

🔥 Don’t forget to:
✅ Subscribe to Never Been Promoted on YouTube, Apple Podcasts & Spotify
✅ Leave a 5-star review if you enjoyed this episode
✅ Share this episode with marketers, entrepreneurs, and business leaders looking to scale!


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