Ship 30 for 30 and Finding Your Niche | 140 Snow Leopard

Nicolas Cole, Co-Founder of Ship 30 for 30, shares what Ship 30 for 30 is and how it’s helped thousands of people start writing and publishing their work consistently. He also shares how the best writers use Ship 30 for 30 to find and start building their niche—a highly specific topic with a highly specific audience that they want to become known for.

“Writers without niches are starving artists. Because again, they’re just competing in these massive competitions. Writers with niches are category kings.” — Nicolas Cole

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
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ABOUT THE BOOK
Snow Leopard: How Legendary Writers Create A Category Of One by Category Pirates (Nicolas Cole, Christopher Lochhead, and Eddie Yoon) shares why all legendary writers who stand the test of time create a category of one. In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work with dozens of new insights and frameworks, and brings category creation and design into the digital age.

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ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past Nicolas Coles include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

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Twitter:   / outlieracademy  

ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com
Twitter:   / danielscrivner