Shrinkflation is Making Biscuit Packs Smaller, Even As Inflation Makes Prices Go Higher: Explained

What is Shrinkflation?

FMCG giants like Britannia, Parle, ITC, and Godrej are adjusting strategies to cope with rising costs of key ingredients. Expect price hikes of up to 7% on biscuits, cakes, and packaged staples, along with smaller pack sizes. With a 40% rise in edible oil prices and new import duties, the industry faces increasing pressure.


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