Link Clicks Vs Conversions - Facebook Ads for Spotify

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Using Facebook Ads to promote your music on Spotify is definitely the way to go. But how do you know which campaign optimization to choose?

I've had good results using Link Click campaigns in the past, but I've been hearing more and more about the benefits of using Conversion campaigns instead.

So I figured I test it out for myself.

I recently ran a two-week test, comparing the results of a Link Click campaign with a Conversion campaign to see which one is best.

And the results were overwhelmingly conclusive.

In this video, I examine the differences between using a Link Click campaign and a Conversion campaign for Spotify promotion with Facebook Ads.

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My camera setup:

Canon EOS Rebel T7i
Rode VideoMic Pro

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Timestamps:

0:00 - Intro
1:31 - How I set up my experiment
3:00 - Comparing campaign results in Facebook Ads Manager
5:18 - Tracking metrics for retargeting
6:29 - Using custom conversions to refine data
7:35 - Conclusions based on results from Facebook Ads
7:57 - Analyzing additional data from PixelMe, Google Analytics, and Spotify for Artists
9:09 - Issues with Facebook’s Landing Page View metric
9:46 - How bots can affect a Link Click campaign
10:07 - Comparing results from Spotify for Artists
10:59 - Comparing results from Google Analytics
12:15 - Comparing global metrics across both campaigns
13:03 - Conclusions based on all of our results
14:12 - Screenshot my spreadsheets for further analysis
15:05 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #facebookads #spotifyads