HDMI Licensing Administrator Booth Tour featuring the HDMI Verified Website Banners at

Brad Bramy, Vice President of Marketing and Operations for HDMI Licensing Administrator Inc, takes us on a Booth Tour and discusses the HDMI Verified Website Banners at CES 2024

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The booth is located in the central hall, surrounded by major brands and TV manufacturers. It showcases HDMI adopters, including cable manufacturers, test equipment manufacturers, and TV solution providers.

In the booth, there's a focus on the HDMI cable certification program, which covers premium high-speed and Ultra high-speed HDMI cables. The premium certification has been around for about six years, while the new Ultra high-speed cables align with HDMI 2.1b specifications. Labels indicating certification are required on the cable packages, offering consumers a way to identify the specifications and compliance standards.

The discussion emphasizes HDMI 2.1b capabilities and features, particularly those catering to advanced gaming. HDMI 2.1b enables 4K 120 or 8K 60, along with variable refresh rate and auto low latency mode, appealing to gamers. A TV showcased in the booth is highlighted as not just a TV but also a gaming monitor, illustrating the versatility of HDMI 2.1b.

A new development introduced six months ago is the HDMI verification banner, designed for online shopping. This banner allows shoppers on websites like Amazon to verify the certification of HDMI cables with a simple click. Adopters or resellers can embed the HDMI verification banner on their websites, offering a seamless way for customers to confirm the certification of the products they are interested in.

The booth also features meeting spaces and a lounge area for adopters and manufacturers. These areas serve as meeting hubs during the CES event. The HDMI Licensing Administrator team conducts meetings throughout the show's duration, visiting different booths to ensure that products showcasing HDMI logos are indeed licensed.

The transcript mentions the extensive presence of adopters at CES, with thousands of them representing various clients. Adopters, authorized HDMI resellers, are allowed to use the HDMI trademarks. The booth serves as a central hub for networking and meetings, reflecting the excitement and energy of being back at CES after the challenges of the previous year.

Overall, the HDMI Licensing Administrator is optimistic about the marketplace in 2024, expecting a better performance. The larger booth and the enthusiastic atmosphere suggest a positive outlook for the year ahead.

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