The New Era of Digital Marketing: AI, Data, and ROI | Just Crunch It Ep. 25

Join us for an enlightening conversation with Saurabh Agrawal, founder and CEO of Daiom, as we explore the cutting edge of marketing analytics. Saurabh was previously the Senior Vice President at Lenskart and has played the role of a Foundation Analytics Champion. With over two decades of experience, Saurabh shares invaluable insights on how AI is reshaping digital marketing, the importance of measuring ROI, and the future of marketing strategies in an increasingly data-driven world.

From discussing the evolution of attribution models to examining the impact of AI on content creation and SEO, this episode offers a comprehensive look at the challenges and opportunities facing marketers today. Whether you're a seasoned professional or new to the field, you'll gain practical knowledge on leveraging data and AI to optimize your marketing efforts and drive business growth.

00:00 Introduction
00:04 Saurabh Agrawal's introduction
01:27 Saurabh's journey in data analytics and digital marketing
07:23 Take on ROI
12:05 Fundamental changes and future projections in marketing
13:52 Role of AI agents
18:15 Real-life example
20:20 Models vs Application in Marketing
26:15 Is SEO getting impacted?
29:37 New change in where one wants to get featured
33:12 Discussion on AI
38:47 What is Saurabh doing to ensure people see the value in his offerings?
43:20 Saurabh's advice
46:32 Conclusion

#Marketing #AIinMarketing #AI #JustCrunchIt
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