Скачать или смотреть LAP 6: How Belle Maartensz Built Avant Studio in a World Obsessed With What’s Next

Founder of Avant Studio, Belle Maartensz has built a jewellery brand that feels high-end and accessible, without chasing trends, virality or what’s “next.”

In this episode of Full Throttle, Belle unpacks the tension between timeless design and fast-moving trend cycles, and how Avant Studio has grown from concept to cult following by doing less, better. We talk about building desire without relying on hype, staying small-batch and considered while scaling, and what it actually takes to create a brand that feels high-end but still accessible.

Belle shares her approach to clarity and restraint in a world that rewards more, faster and louder, and why those qualities have become Avant’s quiet advantage. We also talk about opening a brick-and-mortar Summer Residency in Manly, the role of physical retail in a digital-first world and designing pieces that feel at home on women like Olivia Dean... understated and confident.

This conversation is about taste as strategy, growth without dilution and building a brand that knows exactly who it’s for, and doesn’t need to shout to be heard.