Cold Calling Real Estate Deals Live in 2025 | Wholesaling 101

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1. Setting Foundations and Mindset
Affirmation or Prayer:
Set clear intentions: e.g., talk to 50 people, make 10 offers, and have meaningful conversations.
Flores shared his personal prayer for abundance and guidance to align his goals with his actions.
Establishing Intent:
Cold calling with intentionality is akin to a focused gym workout: have specific goals and stick to them.
2. Preparation: Tools and Resources
Proper Preparation Prevents Poor Performance:
Essential tools:
Comping Tool: For property evaluation.
Google Maps: To view property locations.
Offer Calculator: Provides precise calculations for making property offers.
CRM (Customer Relationship Management): To organize leads and data efficiently.
Quentin's custom CRM, Just Jarvis, integrates cold calling, direct mail, and more.
Participants were provided with a script and an offer calculator for reference.
3. Communication Techniques
Free Your Hands:
Use hand gestures to convey energy and confidence during calls.
Tonality and Smiling:
Maintain an authoritative yet approachable tone.
Smile while talking to project positive energy, which resonates even over the phone.
Vocal Warm-ups:
Exercises like “fa la la” improve voice modulation and clarity.
4. Hydration and Wellness
Stay hydrated and nourished for optimal energy during long calling sessions.
Flores recommended specific hydration supplements (e.g., NUUN) and quick breakfasts to keep energy levels up.
5. Tracking and Measuring Performance
Key Metrics (KPIs):
Number of calls made.
Number of "no’s" received.
Meaningful conversations.
Offers made.
Flores emphasized that tracking performance is essential for identifying strengths and areas for improvement.
Analogized to fitness: Success in cold calling requires measuring and refining efforts, just like weight loss or muscle gain.
6. Consistency and Discipline
Participants were encouraged to aim for 50 calls per day and make 5 offers daily to secure at least one contract per week.
Cold calling was likened to building muscle: dedication and repetition yield results.
7. Real-Time Exercises
Rotational System:
Participants took turns cold-calling leads in real-time.
Leads were pre-sourced through CRM, categorized by interest level (e.g., past interested sellers, updated contact status).
Flores shared strategies for navigating objections and gauging motivation.
Additional Resources Provided
Scripts: Shared via the chat for guidance during calls.
Updated Offer Calculator: A detailed spreadsheet to calculate maximum allowable offers and assess profitability.
Key Takeaway
Cold calling is a structured process that benefits from preparation, persistence, and systematic measurement. Following these steps can lead to consistent results in real estate deal-making.
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