Скачать или смотреть Built to Sell: How to Strengthen Your Business Long Before an Exit

Most mid-market business owners assume strong financials are enough to command a premium valuation. In reality, buyers evaluate far more: risk, scalability, leadership depth, and how dependent the business is on the founder.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele and guest Jim Canfield break down what it truly means to build a sale-ready business, and why growth planning and exit readiness must happen together.

You’ll learn what buyers actually look for beyond EBITDA, the four pillars that increase enterprise value, and how to avoid the most common mistakes that quietly reduce valuation long before a transaction begins.

If you’re thinking about growth, succession, or an eventual exit, even years away, don’t miss this conversation.

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