What We’re Reading: The Books Redefining Marketing and Innovation | Gen C Ep. 92

In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.

Links mentioned from the podcast:

Avery’s Picks:
Smart Brevity:   / smart-brevity  
Day Trading Attention:   / day-trading-attention  
Superintelligence:   / superintelligence  
Laws of Growth (How Brands Grow: What Marketers Don't Know):   / how-brands-grow  
The Algebra of Wealth:   / the-algebra-of-wealth  
Tribe:   / tribe  
Breakfast at Tiffany’s:   / breakfast-at-tiffany-s  

Sam’s Picks:
The Tipping Point:   / 2612.the_tipping_point  
The Fish That Ate the Whale:   / the-fish-that-ate-the-whale  
Propaganda:   / 493212.propaganda  
Steve Jobs:   / steve-jobs  
Ogilvy on Advertising:   / 641601.ogilvy_on_advertising  
Pattern Recognition:   / 22320.pattern_recognition  
Spook Country:   / 22322.spook_country  
Zero History:   / zero-history  

Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk...

CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community.
Twitter:   / coindesk  
LinkedIn:   / coindesk  
Instagram:   / coindesk  
Facebook:   / coindesk  
Newsletters: https://www.coindesk.com/newsletters

CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkv...
Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8B...