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MLS Is Returning To Its Old Plan…

Lionel Messi and Son Heung-min are redefining MLS, and now the league appears to be returning to its original superstar blueprint.

Major League Soccer once grew its brand by signing global icons like David Beckham and Thierry Henry to legitimize the league, drive ticket sales, and attract worldwide attention.

Then MLS pivoted. Clubs invested heavily in young South American talent, focusing on development, resale value, and becoming a selling league.

But today, with Lionel Messi transforming the league’s global reach and Son Heung-min bringing international star power, MLS appears to be leaning back into marquee names. Reports even suggest interest in Antoine Griezmann as another potential global addition.

Is MLS blending star power with youth development — or fully returning to what built it in the first place?

#MLS #Messi #SonHeungmin