Скачать или смотреть What happened to LinkedIn" - Tony Hughes (TALKING B2B SALES 329)

HAS LINKEDIN GONE TO THE DOGS?
Have you noticed that it is becoming much harder for B2B salespeople to engage on LinkedIn?
And posts and articles attract much less attention than they used too.

In this discussion with Tony Hughes he confirmed that "many potential buyers, particularly senior executives, regard LinkedIn as this noisy, spammy, echo chamber of sellers and recruiters".

So I asked Tony Hughes what happened to LinkedIn and how should B2B salespeople respond.

He describes the type of changes that LinkedIn have made to their algorithm and he gives us the logical reasons why they did this.

He then provides some tips for us to maximise engagement and leveraging content to help drive our B2B sales results.

I hope you enjoy the discussion and get some value from it.
Let us know your thoughts in comments below.