Kano Model Basics | Definition, Overview, and Best Practices

What is the Kano Model? The Kano Model (pronounced “kah-no”) is an approach to prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers. Product teams can weigh a high-satisfaction feature against its costs to implement, to determine whether or not adding it to the roadmap is a strategically sound decision.

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The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will satisfy and even delight customers. In this video, you'll learn how to use the Kano Model to prioritize potential new features by grouping them into categories.

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