"Darren" Country Kids TAC tv ad

Concentration was an issue that provided a softer reason for a fatal crash to occur, a reason that was easily accessible to younger, inexperienced drivers. They could associate with this message by seeing shared responsibility in a group scenario.

The 2 minute commercial remains unique in its inclusion of a single shot that lasts 60 seconds, showing that the real message is in the consequences of distracted behaviour.
Launched: 1991.
Victorian Road Toll that year: 503.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."