Скачать или смотреть Online CPM Calculator - How to Calculate CPM, And What Is The Formula For CPM (Cost Per Mille)

CPM (Cost Per Mille) is a digital marketing metric that measures the cost of 1,000 impressions (views) of an ad. It helps advertisers assess the cost-efficiency of campaigns focused on brand awareness or reach. CPM is calculated by dividing the total ad cost by the number of impressions (in thousands). It is commonly used in display and video advertising.

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CPM (Cost Per Thousand Impressions) is a digital marketing metric that measures the cost of 1,000 impressions (views) of an ad. It helps advertisers understand the cost-effectiveness of their ad campaigns in terms of visibility.

Formula:
CPM = (Total Cost of Ad Campaign / Total Impressions) × 1000

Explanation:
Total Cost of Ad Campaign: The amount spent on the ad.
Total Impressions: The total number of times the ad is displayed.
For example, if you spent $500 on an ad that generated 200,000 impressions, the CPM would be:
CPM = (500 / 200,000) × 1000 = 2.5

So, the cost per 1,000 impressions is $2.50.

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