How Juul Went From $38 Billion Vaping Startup to Near-Bankrupt | WSJ What Went Wrong

Juul sparked an e-cigarette craze that led it to a $38 billion valuation, making it one of the most valuable Silicon Valley startups in 2018. Five years later, the vaping giant’s stratospheric rise has been matched with a stunning fall as it faced thousands of lawsuits over the marketing of its vape products, which critics say targeted teens.

WSJ explains Juul’s collapse and what’s next for the struggling e-cigarette company.

0:00 As U.S. cigarette sales fell, ‘juuling’ continued to gain in popularity
0:43 Background on the e-cigarette giant
1:50 Juul’s turning point: FDA takes a closer look at teenage use of Juul’s main product
4:14 Juul’s downfall: potential bankruptcy and lawsuits

What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.

#Juul #E-Cigarette #WSJ