Here's How Rolex "Fixed" Its Least Popular Watch | Watchfinder & Co.

The Yacht-Master was, once upon a time, Rolex’s least popular model. Reportedly a botched attempt to rejuvenate the Submariner line for a wealthier audience, it languished for decades at the bottom of the pile, unloved. But something has changed in recent years, something that has revitalised the Yacht-Master into a watch people actually want. Could the latest addition to the collection be the best yet?

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Rolex Yacht-Master 42 226659

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