MIUI 10 on POCO F1 What's NEW? Bugs Fixed?

Xiaomi produced many products. Notably, it produces smartphones which run on their own version of Android MIUI firmware. Observers suggest that part of Xiaomi's rapid success rests on its ability to differentiate itself within the Android universe.[19][need quotation to verify] The company has established its own ecosystem by increasingly offering a wide range of products. Its varying lines of smartphones include: Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series and the Redmi Series. As well as mobile phones, Xiaomi has started selling wearables, mobile accessories, and appliances such as television and speakers. It now also offers tablets, laptops, and smart-home devices - all available on its web store.

Xiaomi operates a vertically-integrated model, which is considered[by whom?] a pioneering approach that enables the company to sell hardware at or below cost in order to attract users and augment potential financial shortfall with recurring revenue generated from content.[19] Hugo Barra, a former Google executive who served Xiaomi's vice president from 2014 to 2017, characterized the organization as "an internet and a software company much more than a hardware company".[20]

Xiaomi also keeps its prices low or close to "bill-of-material" by keeping most of its products in the market longer - eighteen months rather than the six-month norm followed by smartphone companies.[20] This strategy allows Xiaomi to take advantage of price reductions in the prices of key components of its products. It enables the company to sell hardware with specifications comparable to high-end devices at a fraction of the cost.[21][need quotation to verify]