Mastering Q4 Amazon Strategies: Discounts, Promotions, and PPC Tips

In this October Roundtable call, Jenna discusses strategies to prepare for the fourth quarter on Amazon, focusing on promotional tactics, both on and off Amazon. Key recommendations include running Prime Exclusive Discounts, using coupons and promotional codes, tailoring brand promos to specific audiences, creating seasonal Amazon Posts, and establishing collaborations with influencers. Strategies to drive traffic to Amazon via email marketing and social media are also covered, emphasizing the importance of tracking using Amazon attribution links. Finally, the discussion highlights PPC strategies such as increasing budgets for strong performing campaigns, targeting holiday-specific keywords, and utilizing DSP for retargeting shoppers.

00:00 Introduction to Q4 Strategies
00:08 Amazon On-Platform Tactics
00:26 Promotional Strategies and Discounts
03:11 Brand Tailored Promotions
04:16 Expanding Exposure Beyond PPC
08:45 Leveraging Social Media and Influencers
10:37 PPC Strategies for Q4
12:45 Conclusion and Final Tips

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