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A new Guinness world record for the number of haircuts conducted in eight hours was set in April 2013 in a Wesley Mission event designed to raise awareness about the plight of homeless people. Sixteen of Just Cuts leading hairdressers flew in from around Australia to cut the hair of 375 people, smashing the existing world record by a team of hairdressers by 50.

Wesley Haircut for homelessness had been promoting the issue of homelessness and raising much needed funds for homeless people during Homeless Persons’ Week (5-12 August). The record attempt began at 9 am and finished at 5 pm with 375 haircuts counted by the official adjudicators, Schwarzkopf professional stylists. Apart from raising funds for homeless services, the event also built community understanding about the relationship between a healthy, positive self-image and the current experience of homeless people. The event was also supported by media partner Hope 103.2 FM.