The Fall and Rise of Victoria Beckham

Fifteen years Victoria Beckham haemorrhaged money. £80 million ($101 million+) was lost over the years, but they finally turned a profit in 2022. The journey was clearly ridiculously difficult and expensive, but theres certainly something to be said to their resilience and dedication. Would all of this have been possible without the incredible industry connections Victoria Beckham personally had? 100% no. There were times were she could, and did, hire the best in the marketing and fashion world to try to make the company run. From Simon Fuller to Ralph Toledano (then president of La Fédération de la Haute Couture et de la Mode), no expense was spared at trying to make this a success, and at least for now that is working. Will that last forever? I am not sure, it's truly not the most artistically admired brand, but because of that there is a malleability to it that is hard to achieve profitably. So, it might not be the most interesting creative fashion brand, but the behind the scenes are truly fascinating as a study as to what one would go through to make something they love and believe in work, despite everyone (including the man who owned 33% of the company) telling her she should stop.

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Affiliate Links for Books Used:
Haute Luxury Branding: https://amzn.to/47A1szI
Sartorial Fandom: Fashion, Beauty Culture, and Identity: https://amzn.to/3TaaVtm
Psychological Reactance: A Theory of Freedom and Control: https://amzn.to/413lP60
Retail Marketing: https://amzn.to/47DhuZv