Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape.
Timestamps:
00:00 - Intro
02:09 - What you should do to be a better marketer
05:10 - Is there such a thing as “natural marketers”?
07:37 - How to become irreplaceable by AI
10:19 - Seth’s biggest failures that he’s proud of
12:59 - How to show up even when you don’t want to
15:50 - The importance of focusing on one platform
31:11 - What people should look forward to in content creation
37:27 - How to stay relevant in your content
42:36 - Time spent on content creation vs. marketing
44:31 - Deciding to work solo: career evolution and career decisions
52:01 - Balancing impact and earning in marketing
54:08 - Your homework as you start marketing
54:41 - Seth Taught Me

Get Seth Godin's book "The Practice: Shipping Creative Work" here: https://erika.com/the-practice

I’m running a free “Save $1,000 Challenge” to teach you creative strategies to save money. It’s 5 days long and starts on Monday. Grab your free spot here: https://Erika.com/go

Thanks for tuning in and come back every Tuesday for a brand-new episode! Prefer to listen on the go? Listen wherever you get your podcasts. https://www.erikataughtme.com/follow

Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠: https://erika.com/review (just scroll to the bottom and tap on “leave a review”) It really helps the podcast, even just a sentence is perfect!

Follow the podcast @erikataughtme across platforms.
Connect with me on Instagram at   / erikankullberg   and   / erikataughtme  

For more information, go to https://www.erikataughtme.com/
Get on my personal finance & investing course priority waitlist here. https://erika.com/3D-money
Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it. https://erika.com/mastering-YT
For more of my free resources: https://erika.com/all-links