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Anupam Mittal's journey to building Shaadi.com is a remarkable success story of entrepreneurship and innovation. Here's a curated version of how he founded Shaadi.com:

Anupam Mittal - How He Founded Shaadi.com?

Anupam Mittal's journey to founding Shaadi.com began when he returned to India after completing his studies in the United States. With some spare time, he started working on web development projects in his father's office.

During this time, he encountered a traditional matchmaker who was fervently trying to find matches for eligible individuals. An idea struck Anupam: What if a portal could serve as a virtual matchmaker, making all the information these matchmakers had available on the World Wide Web?

With this concept in mind, Anupam launched the initial version of Sagaai.com in 1997. Initially, it was more of an experiment than a full-fledged business. While he continued to work on it during his free time, his primary focus remained on his job. He invested all the money he saved to develop the web platform because it showed potential.

In the early 2000s, the dot com bubble burst, and many companies went bankrupt, including Micro Strategy, which Anupam was working with. This turn of events made Anupam reevaluate his business opportunities.

Around the same time, he noticed the success of Shaadi.com in the United States, where many people were seeking life partners. Anupam realized a significant market and potential to address a pressing need.

After nearly three years of running Sagaai.com in India, Anupam shifted his focus to the US market. While Shaadi.com was founded in 1996, it wasn't until 2000-2001 that Anupam decided to make it a full-fledged company and direct all his resources towards it. As the US stock market was on the brink of collapse, Anupam boldly decided to quit his job at Micro Strategy, return to India, rebranded Sagaai.com as Shaadi.com, and shifted his focus.

With a renewed commitment, Anupam identified a niche audience among NRIs (non-resident Indians) and expatriates from the UK, US, and Canada. These individuals were geographically separated from their home countries but wanted to marry within their communities. Shaadi.com could provide a solution to their unique needs.

Under Anupam's leadership, People Group, which includes Shaadi.com, Makaan.com, Mauj Mobile, and People Pictures, became a dynamic and innovative company. Shaadi.com, in particular, emerged as the world's largest matrimonial service provider, boasting millions of users and countless success stories.

Apart from his work with People Group, Anupam Mittal became a successful angel investor, supporting numerous startups in India. He invested in various companies, showcasing his enthusiasm for entrepreneurship and innovation.

Anupam Mittal's journey is a testament to how a simple idea and unwavering determination can lead to creating a globally recognized and impactful service like Shaadi.com. His vision and commitment to addressing the needs of a diverse audience have made him a prominent figure in India's e-commerce industry.