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Meta’s Andromeda era is changing how ROAS is won. Advantage Plus now favors creative volume, broad targeting, and high quality server side signals. In this conversation, Senthil Kumar Hariram Founder and MD at FTA Global and Venkatesh Subbaiya - Director - Performance Marketing at FTA Global break down what is shifting, why many brands are seeing ROAS slide, and how to adapt with creative variety and cleaner campaign structure

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Chapters and timestamps
00:00 Introduction
00:36 The update behind recent ROAS shifts
04:45 Advantage Plus and broad targeting explained
07:39 Cost and interest targeting trade offs
09:31 Three pillars signals creative Advantage Plus
10:23 CAPI server side implementation guidance
12:29 Controls inventory and automation levers
14:12 DCO versus format level personalization
14:59 Andromeda creative requirements formats and volume
16:26 Why this benefits users and how the algo learns
18:04 Action plan setup budgets runway
21:20 Case example creative variety turnaround
21:43 Latest update and patience guidance
23:07 Wrap up and next steps