Optimizing Post-Click Strategies for Conversion and Retention

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Sonja Grasser from RetentionTheory joins us to share proven email and SMS strategies to maximize your Black Friday and Cyber Monday performance. Learn how to clean your email list for better deliverability, segment your audience to improve messaging, and craft irresistible offers that drive conversions during the busiest ecommerce season of the year.

Sonja explains how to optimize flows like abandoned cart and welcome sequences, highlights best practices for scaling send frequency, and shares insights on personalizing customer experiences to build trust and loyalty.

You can find Sonja Grasser at   / sonjagrasser  

Replo helps Shopify teams maximize their conversion rates by building effective campaigns, so businesses can sell more on the Internet. From our landing page editor, to in-app analytics, to AI content generation, to ready-made templates, Replo helps you build better and faster—no code needed.

Replo is free to try! Sign up here https://replo.app/signup

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*Timestamps:*
00:00 Intro—Why retention matters before BFCM
02:10 Cleaning email lists for better deliverability
05:30 Key audience segments to prioritize
08:00 Optimizing emails with UGC and product comparisons
10:20 Email timing and split—landing pages vs. direct-to-checkout
14:00 Using segmentation for tailored offers
16:45 Best practices for scaling email send frequency
19:40 Updating flows and popups for BFCM offers
24:00 Subscription strategies for supplement brands
28:50 The importance of post-purchase flows
32:00 Avoiding common flow filter mistakes
36:30 Why now is the time to collaborate with an agency

#Replo #ShopifyIntegration #EcommerceDesign #ShopifyStores #ShopifyApps

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