Startup Branding 101: What is a Brand? - Startup Week 2020

Get a crash course with startup branding 101 so you can get started with your branding strategy and startup marketing plan. Learn how every aspect of your business can provide opportunities to build a better reputation with customers.

What is a brand? It's not as simple as a logo, colors, and fonts.

A brand is bigger than that.

Whether you're a founder, marketer, or work directly with customers, you're an essential part of the brand a business creates.

Join Jacob Miller, Marketing & Brand Manager at Headway as he shares a new way to look at your brand and grow your business.

Get a chance to learn:
The truth behind branding your business
What can you control with your brand (and not control)
How your brand impacts customers and employees
Ways to guide your brand for business growth
Aligning your team with your brand
Startup marketing ideas

00:00 - Overview
01:07 - What is a Brand?
04:17 - Guiding Your Brand
10:08 - Dealing with Negative Feedback
11:02 - Proactive Brand Management
16:05 - Planning for Success
19:02 - Resources
20:23 - Questions

================================
Resources
================================

Books
https://www.martyneumeier.com/the-bra...
https://buildingastorybrand.com/

Brand Guidelines Template
https://headway.io/blog/creating-bran...

Video Interview
https://thefutur.com/video/what-is-br...

Community Building
https://circle.so/
https://www.meetup.com/
https://www.eventbrite.com/
https://www.producthunt.com/
https://www.people-and.com/get-togeth...

================================
Interested in Working with Headway?
================================

Book a free private call where we'll listen to your problems, identify opportunities for your business, and show you exactly how Headway's unique approach and proven strategies can help you reach your goals.

Schedule a free consultation:
https://headway.io/free-consultation

================================

This presentation is a part of Startup Week in Wisconsin - Nov 11-18th, 2020.

#branding #startups #marketingstrategy