Luxury private member social clubs attracting remote workers

(5 Jan 2025)
US SOCIAL CLUB TREND

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 6.42

ASSOCIATED PRESS
Beverly Hills, California, US - 4 December 2024
1. Wide interior entrance lobby
2. Wide of staircase

ASSOCIATED PRESS
Beverly Hills, California, US - 29 December 2024
3. Wide exterior front entrance of Gravitas
4. Wide exterior of front of building

ASSOCIATED PRESS
Beverly Hills, California, US - 4 December 2024
5. Various of people socializing at bar in Garden Bar area
6. Wide of Garden Bar dining area with people socializing
7. Mid of two women talking at bar
8. Reverse angle of two women talking at bar
9. Wide of Garden Bar dining area
10. Wide of ceiling to floor windows and sunshine shining down from retractable roof
11. Wide of dining area
12. Wide of wall decor of flowers and gold fountain
13. Mid of floral decor along walls
14. Wide of roof open and sun shining down over bar
15. Wide of guests at dining table raising their glasses for a toast
16. Set up owner and co-founder Brandon Steven
17. Wide of business luncheon
18. Mid of co-workers dining
19. SOUNDBITE (English) Brandon Steven, owner and co-founder, Gravitas:
"Instead of an exclusive club I would more say more it's an inclusive club. It’s a club of like-minded people, inspiring people, aspirational people, movers and shakers. Somebody that you would like to sit down at a bar and have a drink with. Someone that you wouldn’t mind or feel safe with at another place but here you will feel safe because you're going to know most people and our people are like-minded like you.”

ASSOCIATED PRESS
Beverly Hills, California, US - 6 December 2024
20. Various set up shots of Seth Glassman, managing partner and co-founder, Gravitas
21. SOUNDBITE (English) Seth Glassman, owner and co-founder, Gravitas:
“When you have members paying annual dues there has to be value and some of that is in the food and beverage and service and going above and beyond but also in the amenities in the programme and making sure that the club is never stale and there’s always something new but again it does come back again to the hospitality and taking it to the next level and the staff knowing every members name and where they like to sit and what they like to drink and what they like to eat and just that over the top hospitality all day, every day.”

ASSOCIATED PRESS
Beverly Hills, California, US - 4 December 2024
22. Wide of man being given a tour
23. Mid of businessmen having lunch meeting

ASSOCIATED PRESS
Beverly Hills, California, US - 29 December 2024
24. Set up of Todd Johnson, President & CEO, Beverly Hills Chamber of Commerce
25. SOUNDBITE (English) Todd Johnson, President & CEO, Beverly Hills Chamber of Commerce:
“We’re seeing a trend of increased private clubs across the country and the world. In 2023, it was estimated a $32 billion dollar revenue was generated in the US, that equates to $15 billion dollars in payroll so people were working. An estimated 575,000 jobs were derived from this. Now indirectly and directly the impact of the industry and the whole economy was $157 billion dollars of which $65 billion dollars was payroll and that equated to 1.5 million jobs across the country.”

ASSOCIATED PRESS
Beverly Hills, California, US - 4 December 2024
26. Wide of man being given tour

ASSOCIATED PRESS
Beverly Hills, California, US - 29 December 2024
27. SOUNDBITE (English) Todd Johnson, President & CEO, Beverly Hills Chamber of Commerce:

ASSOCIATED PRESS
Beverly Hills, California, US - 4 December 2024
28. Close of opened retractable roof

ASSOCIATED PRESS


Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter:   / ap_archive  
Facebook:   / aparchives   ​​
Instagram:   / apnews  


You can license this story through AP Archive: http://www.aparchive.com/metadata/you...