Introduction to Cookies for Marketing | Marketing Analytics for Beginners | Part-11

In Google Analytics, cookies are used to authenticate users and collect data to understand how users interact with a particular component, which is essential to enhancing marketing strategy. Cookies instruct the browser to store user data and behavioral information.

This video talks about how cookies can be used for targeted advertising. We answer questions such as: What are cookies? How are cookies used to identify individual users? When is a cookie set in your browser? What are some of the restrictions put on cookies?

Table of Contents:
0:00 – Introduction to cookies
0:35 – What are web cookies?
1:01 – What is the purpose of web cookies?
1:34 – Why is there a need for privacy against cookies?
1:50 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

--

At Data Science Dojo, we believe data science is for everyone. Our data science trainings have been attended by more than 10,000 employees from over 2,500 companies globally, including many leaders in tech like Microsoft, Google, and Facebook. For more information please visit: https://hubs.la/Q01Z-13k0

💼 Learn to build LLM-powered apps in just 40 hours with our Large Language Models bootcamp: https://hubs.la/Q01ZZGL-0

💼 Get started in the world of data with our top-rated data science bootcamp: https://hubs.la/Q01ZZDpt0

💼 Master Python for data science, analytics, machine learning, and data engineering: https://hubs.la/Q01ZZD-s0

💼 Explore, analyze, and visualize your data with Power BI desktop: https://hubs.la/Q01ZZF8B0

--

Unleash your data science potential for FREE! Dive into our tutorials, events & courses today!

📚 Learn the essentials of data science and analytics with our data science tutorials: https://hubs.la/Q01ZZJJK0

📚 Stay ahead of the curve with the latest data science content, subscribe to our newsletter now: https://hubs.la/Q01ZZBy10

📚 Connect with other data scientists and AI professionals at our community events: https://hubs.la/Q01ZZLd80

📚 Checkout our free data science courses: https://hubs.la/Q01ZZMcm0

📚 Get your daily dose of data science with our trending blogs: https://hubs.la/Q01ZZMWl0

--

📱 Social media links

Connect with us:   / data-science-dojo  

Follow us:   / datasciencedojo  

Keep up with us:   / data_science_dojo  

Like us:   / datasciencedojo  

Find us: https://www.threads.net/@data_science...

--

Also, join our communities:

LinkedIn:   / 13601597  

Twitter:   / 1677363761399865344  

Facebook:   / aiandmachinelearningforeveryone  

Vimeo: https://vimeo.com/datasciencedojo

Discord:   / discord  

_

Want to share your data science knowledge? Boost your profile and share your knowledge with our community: https://hubs.la/Q01ZZNCn0

#cookies #googleanalytics #marketinganalytics