Скачать или смотреть Why Speed and Scale Are Killing Your Marketing with Robert Rose

"Marketing has always been half art, half science, always will be half art, half science." - Robert Rose

Lee and Robert discuss the myth of marketing measurement, exploring why chasing after perfect numbers might actually be holding marketers back from real innovation. They talk candidly about the balance between creative risk-taking and the demands for data, the changing value of attention versus long-term brand growth, and why marketers should put less focus on containers like “blog posts” or “podcasts” and more emphasis on crafting a compelling story that can live anywhere.

⏰ Timecodes ⏰
00:00 - Get Out of "Container First" Mentality: Start with Story
01:00 - Introducing Robert Rose & the Value of Thought Leadership
03:08 - Measurement Myths: Marketers Should Measure Less, Do More
05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves
09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention
11:27 - Attention vs. Long-Term Brand Value in Marketing
15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement
19:12 - Corporate Measurement Culture: Agreement vs. Accuracy
24:05 - AI’s Impact: Human Content Marketing Renaissance?
27:56 - Why Content Marketing Research Still Focuses on Text
32:26 - Repurposing Content: Story-First Approach Over Containers
34:50 - Valuable Friction: Slowing Down for Better Content Creation
40:23 - Where to Find Robert’s Book & Closing Remarks

Work with A. Lee Judge https://ALeeJudge.com

A. Lee Judge is the host of The Business of Marketing podcast.
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Book by A. Lee Judge "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine":
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Favorite Tools and Platforms
Opus Clips - Create video shorts https://www.opus.pro/?via=02c87f
Riverside.fm - Best remote podcast platform https://riverside.fm/?via=contentmonsta
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Amazon - all my chosen gear https://amzn.to/3T0VORA
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Kartra - Community and Course platform https://contentmonsta.krtra.com/t/t7v...

Gear that I Use: https://amzn.to/3T0VORA
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Free Guide Downloads

Learn how to measure your branded podcast:
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This and other A. Lee Judge content is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

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