[4K] Robert Mondavi Winery - Napa Valley - California

Robert Gerald Mondavi (June 18, 1913 – May 16, 2008) was a leading American vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. The Robert Mondavi Institute (RMI) for Wine and Food Science at the University of California, Davis opened in October 2008 in his honor.

Robert Mondavi's parents Cesare Mondavi and Rosa Grassi emigrated from Sassoferrato in the Marche region of Italy and settled in the American city of Hibbing, Minnesota. Robert Gerald Mondavi was born in Virginia, Minnesota. From Minnesota the Mondavi family moved to Lodi, California, where he attended Lodi High School. In Lodi, his father, Cesare, established a successful fruit packing business under the name C. Mondavi and Sons, packing and shipping grapes to the east coast primarily for home winemaking. Mondavi graduated from Stanford University in 1937 with a degree in economics and business administration. While at Stanford he was a member of the Phi Sigma Kappa fraternity.

In 1943, Mondavi joined his father and brother Peter after the family acquired the Charles Krug Winery located in St. Helena, California from James Moffitt. In 1965, Robert Mondavi left the family winery after a feud with his younger brother Peter over the business direction of the Krug Winery. Subsequently, Mondavi started his own winery in Oakville, California, and set out to create wines that could compete with fine French wines. Today, the Robert Mondavi Winery is located between Oakville and Rutherford (though its corporate headquarters are in nearby St. Helena).

In 1966, he founded the Robert Mondavi Winery with his sons Michael and Tim Mondavi in the Napa Valley with the goal of producing wines that would compete with the finest wines from Europe. Michael Mondavi, the eldest, was in charge of the sales and marketing for Robert, while Tim was the winemaker. Robert Mondavi was the first major winery built in Napa Valley in the post-Prohibition era. Part of Mondavi's original vineyard land included the To Kalon (a Greek term meaning "the beautiful") vineyard originally established by Napa Valley pioneer H.W. Crabb in 1868. The winery bearing Mondavi's name produced high quality wine in the California mission style.

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