Скачать или смотреть How to handle falling website traffic in 2026

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.

In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.

Key topics include:
Why AI overviews can cut click-through rate even when you rank number one
How to prioritise content refreshing and spot pages that are quietly bleeding traffic
Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks
Using business potential to choose topics that naturally lead to your product
The three content archetypes performing best right now research thought leadership trending topics
Social distribution tactics that drive reach without forcing people off platform

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Timestamps:

00:00 The state of website traffic in 2026
07:00 The real impact of AI Overviews
13:00 Content refreshing strategies
22:00 Scoring topics by business potential
26:00 Research and thought leadership
32:00 Social distribution and LinkedIn tactics
38:00 Q&A and practical advice

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Watch / listen:

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...
Listen on Spotify: https://open.spotify.com/show/5QvmFdx...

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