Скачать или смотреть Best Practices in decision-making. IAB: engage ad blockers, change their minds. (RBDR 03.09.2016)

Today on RBDR: 1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story here: https://hbr.org/2016/03/a-checklist-f... 2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

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