Скачать или смотреть Axilon Branding | The Branx

Axilon builds a living, breathing digital “clone” of industrial environments, optimizing efficiency like never before.

Its flagship product is cutting-edge, but the industry remains deeply traditional. The challenge? Disrupt—without being too disruptive. We reached this with a visual identity based on grids and industrial tones with elegant neutrals on the one hand and a sharp logo in combination with bold and lumen highlights on the other: trustworthy yet dynamic.
To present the “clone” of an industrial environment’s system, we designed animated illustrations that help the user understand how Axilon works. Thin lines in the brand colors go hand-in-hand with the overall grid style and enhance brand recognition. The simplified UI illustrational style gives the user an idea of what the platform will look like.

Check out the case study: https://thebranx.com/work/axilon