Public Policy and CSR- Sponsorship in Marketing - Cornwell

Описание к видео Public Policy and CSR- Sponsorship in Marketing - Cornwell

Goodwill developed in sponsorship-linked-marketing depends on correspondence bias - people or firms are as they act, right? Partnerships in Corporate Social Responsibility that do not have matching values run the risk of skepticism and destruction of brand meaning.
T. Bettina Cornwell

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