Chapter 7.3. Google Analytics (Practical Guide)

Dive into the practical aspects of Google Analytics! This guide will walk you through setting up your account, navigating the interface, and understanding essential metrics and reports. Learn how to track website performance, set up goals, and use Google Analytics to make data-driven decisions for your business.

Timestamps:
0:00 - Introduction to Google Analytics
1:15 - Setting Up a Google Analytics Account
3:00 - Understanding the Google Analytics Interface: Overview of Key Sections
4:30 - Real-Time Reporting: Monitoring Live Website Activity
6:00 - Audience Reports: Understanding Your Visitors' Demographics and Behavior
7:30 - Acquisition Reports: Tracking Traffic Sources
9:00 - Behavior Reports: Analyzing On-Site User Behavior
10:30 - Conversion Reports: Measuring Goal Completions and E-Commerce Performance
12:00 - Setting Up Goals: Tracking Conversions for Business Objectives
14:00 - Using UTM Parameters for Campaign Tracking
15:30 - Custom Dashboards: Creating a Tailored Analytics Experience
17:00 - Setting Up Alerts for Important Changes in Website Data
18:30 - Using Google Analytics to Identify Opportunities and Improve ROI
20:00 - Best Practices for Data-Driven Decision Making

Hashtags:
#GoogleAnalytics #WebAnalytics #DigitalMarketing #SEO #DataDriven