The Hidden Cost of Outdated Metrics on Your Outbound Strategy

There’s a hidden cost we’re overlooking.

When we rely on outdated metrics, we miss out on meaningful engagements and genuine connections with our prospects.

In the 2010s, outbound sales took a turn by emphasizing volume metrics and predictable data, such as 1 positive reply for every 100 emails sent.

That is a horrible reply rate, but when you can send thousands of emails with the click of a button, it was good enough.

This shift revolutionized how we approached sales, but it also led to a heavy reliance on automation and sheer volume.

Join us LIVE with Jake Dunlap to uncover the hidden costs of outdated metrics and how modernizing your metrics can lead to more effective outbound strategies.

✅ Discover the pitfalls of outdated metrics

✅ Learn how to focus on quality over quantity

✅ Understand the key metrics that drive success

#innovativeseller #createthefuture #b2bsales


---------------------------------------
Follow us on social:

LinkedIn: www.linkedin.com/company/skaled
Skaled
Instagram: www.instagram.com/skaledconsulting
@SkaledConsulting
Twitter: www.twitter.com/skaledconsult
@SkaledConsult
Facebook: www.facebook.com/skaledconsulting
@SkaledConsulting

---------
Follow Jake on social:

LinkedIn:   / jakedunlap  
Jake Dunlap
Instagram: www.instagram.com/jake_dunlap_
@jake_dunlap_
Twitter: www.twitter.com/jaketdunlap
@JakeTDunlap