How To Use Amazon Category Insights & Marketplace Product Guidance | SSP

Have you ever wondered how the savviest Amazon sellers pinpoint products that skyrocket to success? Join us as we navigate the complex landscape of Amazon’s seller tools with insights from our expert guest, Yi Zhen from Amazon Singapore, who unpacks the secrets of the Product Opportunity Explorer, Brand Analytics, and more. We tackle the nuts and bolts of metrics that matter—from sponsored ad percentages to the telling average age of selling partners—all to equip you with a map for mastering sales trends and strategic inventory decisions.

Unboxing the art of personalized promotions, this episode reveals how a deep dive into customer loyalty analytics can revolutionize your sales approach. We share real-life tales and tactics for waking up those hibernating buyers and how vital understanding customer lifetime value can be to your growth. From decoding top search terms to smart segmentation targeting, this is an arsenal of strategies you won’t want to miss.

Lastly, we journey with Helium 10 to find niche markets where the quirky, like coffin-shaped cat trees, become a good product opportunity. Discover how leveraging data from Amazon and Helium 10 can lead to unexpected product triumphs, and why sometimes, the more peculiar the product, the more passionate the customer base. Our candid conversation wraps with a heartfelt thanks to our guest and a teaser of what’s on the horizon for Amazon sellers. Tune in to get ahead of the game and keep your finger on the pulse of Amazon market opportunities.

In episode 526 of the Serious Sellers Podcast, Bradley and Yi discuss:

00:00 – Analyzing Product Opportunities and Customer Trends
03:51 – Understanding the Product Opportunity Explorer
12:16 – Product Returns and Display Color Analysis
15:43 – Tailored Promotions and Customer Loyalty Analytics
17:19 – Understanding Customer Loyalty Analytics
21:43 – Discover Niche Markets With Helium 10
21:55 – Analyze Product Opportunity With ASINs
29:21 – Analyzing Consumer Behavior for Product Development