Find New Products with the Amazon Product Opportunity Explorer | SSP

In this episode, we’ve got somebody from Amazon who works on the Product Opportunity Explorer team to do a deep dive into how sellers can use this Amazon data to find new product opportunities.

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Imagine unlocking the secrets of Amazon’s new cool data tools with the help of an insider. That’s precisely what we did in our latest episode as an Amazon Product Opportunity Explorer team member joined us to spill the beans on how sellers can mine Amazon’s data for hidden gems. We showed the Black Box tool by Helium 10, marveling at how it works in harmony with Amazon’s own treasure trove of information to pinpoint profitable product niches. Our guest Yi Zhen also shared her inspiring climb from intern to account manager at Amazon Singapore.

Amazon sellers, get ready to have your minds blown by the power of Amazon’s Marketplace Product Guidance and Category Insights tools. We took a stroll through Seller Central’s Category Insights and discussed the ‘golden data’ at your fingertips, data that can guide you to high-demand product categories ripe for the picking. The episode peeled back the curtain on critical sales and search data metrics, providing listeners with a toolkit for making savvy decisions that could propel their Amazon ventures to new heights.

Wrapping up with a masterclass in product validation, we outlined how to sift through the noise and hone in on opportunities that not only look good on paper but can actually translate into profits. Our conversation illuminated the strategic use of the Product Opportunity Explorer to validate product choices and identify niches with less competition and higher potential earnings. And for those feeling the pinch of low search conversion rates, we shed light on how these metrics can sharpen your advertising strategies, giving you the edge in a fiercely competitive market. But wait, this episode is so good we had to cut it into two parts! So stay tuned for part 2!

In episode 525 of the Serious Sellers Podcast, Bradley and Yi discuss:

00:00 – Leveraging Amazon Data for Product Opportunity
08:51 – Unmet Customer Demands and Category Insights
09:49 – Understanding Category Insights in Seller Central
13:48 – Product Analysis and Seller Considerations
15:32 – Product Positioning and Discovering New Types
17:31 – Exploring Product Opportunities and Niche Selection
25:21 – Using Product Opportunity Explorer for Validation
28:25 – Product Opportunity Exploration and Validation
34:50 – Low Search Conversions and Brand Analytics
35:15 – High Conversion Search Term