Building a Business That Sets the Standard | Greg DiBernardo with Peachtree Decks and Porches

Meet Greg DiBernardo, owner of Peachtree Decks and Porches based in Alpharetta, Georgia. Greg recounts how he transitioned from a corporate career in video production to becoming a highly successful deck builder specializing in high-end outdoor living spaces. From his early days as a clean-cut handyman to purchasing the established Peachtree Decks and Porches, Greg reveals how strategic marketing, meticulous client vetting, and a focus on delivering exceptional customer experiences have driven his success. He also discusses the value of knowing your numbers, implementing systems like JobTread to manage projects efficiently, and positioning his company as a premium builder.

Here are some of the key takeaways from our discussions with Greg:
Qualifying clients saves times
Adapting and pivoting during market shifts
Investing in professionalism and marketing

https://peachtreedecksandporches.com/

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00:00 Introduction to Builder Stories
00:19 Meet Greg DiBernardo
00:54 Greg's Journey into Construction
03:06 Becoming the Deck Guy
04:17 Transition to Atlanta and Peachtree Decks
06:13 High-End Outdoor Living Projects
12:26 Business Strategy and Marketing
16:42 Qualifying Clients and Setting Expectations
30:58 Elevating Your Game: The Importance of Communication
32:03 Leveraging Systems for a Better Client Experience
34:38 The Double-Edged Sword of Being Over the Top
38:18 The Value of Charging for Estimates
43:39 Adapting to Economic Changes
51:24 Advice for New Contractors: Knowing Your Numbers
57:23 The Power of Community and Continuous Learning
01:00:49 Conclusion and Final Thoughts

Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys.

Many small to mid-sized construction businesses are great at their trades but not always equally business savvy. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way.

Meet Your Host, Eric Fortenberry
Eric is a voice and leader in the construction industry delivering education and technology solutions that are helping thousands of businesses grow and scale. He is the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs. Prior to JobTread, he successfully built two other businesses, one in software and one in construction.

Eric’s goal for the Builder Stories Podcast is to contribute education to the industry by sharing success stories that can help construction leaders learn and develop their businesses.

Learn more about Builder Stories: BuilderStories.com