華杉：別總把自己當回事，你越「賤」生命力越強Don't take yourself so seriously, the “cheaper” you are, the stronger you are.

“蜜雪冰城甜蜜蜜”“小葵花媽媽課堂開課了”這些耳熟能詳的洗腦廣告語曾傳遍大街小巷，華與華爲什麼能如此高質量、高頻率地打造出極具代表性的超級營銷案例？
華杉，華與華創始人。華與華是廣受中國企業家信賴的戰略營銷品牌諮詢公司，“沒有天馬行空和頭腦風暴，而是遵循規律和規則，依靠理論和方法”，這是華杉在本次訪談中的回答，依靠這種方法論，華與華成功助力了從田七牙膏到蜜雪冰城等多個品牌的崛起。在創業的20多年中，華杉享受着巨大的認同，從未遇到過真正的質疑，儘管有人批評他們的廣告語和設計風格略顯低端，但華杉對此並不以爲意，他認爲這是失敗者對成功者的無謂嘲諷...
現在華杉已經50多歲，他認爲當下就是人生最美好的時光，因此也沒有退休的打算，要一直工作到無法勝任爲止...
「逆流」系列
華杉，第781位受訪者，華與華創始人
How could Hwa Hsia create such a representative super marketing case with such a high quality and high frequency with such familiar brainwashing jingles as “Honey Snow Ice City Sweet Honey” and “Little Sunflower Mom Class is in session”?
Mr. Watson, the founder of W&W. W&H is a strategic marketing and branding consulting firm trusted by Chinese entrepreneurs. “There is no pie-in-the-sky and brainstorming, but following the rules and regulations, relying on theories and methodologies,” is W&H's answer in this interview. Relying on this methodology, W&H has successfully helped the rise of many brands, from Tianqi Toothpaste to Honeysuckle Ice City, and so on. In the 20 years since he started his business, Huasan has enjoyed great recognition and has never encountered any real doubt. Although some people have criticized their advertising slogan and design style as being slightly low-end, Huasan doesn't take it personally, and sees it as a pointless mockery of the successful by the unsuccessful...
Now in his fifties, Watson believes that this is the best time of his life, and he has no plans to retire, but will continue to work until he is no longer able to do so...
The “Against the Current” Series
Mr. Watson, 781st interviewee, Founder of Wah & Wah