2024 BFCM Recap: Wins, What Went Wrong, What To Do Better

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In this video, we break down the unpredictable trends of Black Friday and Cyber Monday 2023 with Phoenix, co-founder of AD Beacon. Discover how consumer behavior shifted, the surprising performance of ecommerce vs. retail, and why this year’s holiday sales season felt different from years past.

Phoenix shares insights on marketing strategies that worked, common pitfalls brands faced, and the importance of building a strong narrative and brand presence long before the holidays. You’ll also hear actionable advice on using storytelling to boost engagement and sales, plus why authenticity matters more than ever.

Whether your business thrived or struggled this season, this conversation is packed with lessons to prepare you for 2025 and beyond.

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AdBeacon uses the power of first-party tracking data—information derived directly from customer interactions—to solve the biggest paid media issues hampering performance, profitability, and revenues for media buyers and agencies.

Check out AdBeacon at   / adbeacon  

You can find Phoenix Ha at   / phoenixha  

Replo helps Shopify teams maximize their conversion rates by building effective campaigns, so businesses can sell more on the Internet. From our landing page editor, to in-app analytics, to AI content generation, to ready-made templates, Replo helps you build better and faster—no code needed.

Replo is free to try! Sign up here https://replo.app/signup

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*Timestamps:*
00:00 Intro and the weird weather in Dallas
00:23 Meet Phoenix—Co-founder of AdBeacon
01:30 Recap of Black Friday and Cyber Monday 2023
03:00 Trends in consumer buying behavior
05:55 Challenges in advertising—Meta outages and UI changes
08:10 Why some brands struggled while others succeeded
11:00 Extended sales strategies—“Black November”
14:30 The power of brand storytelling
19:10 TikTok’s impact on narrative-driven ecommerce
23:30 Building authentic connections with customers
27:00 Lessons for brands heading into 2025
34:30 Final takeaways—Opportunity in tough times

#Replo #ShopifyIntegration #EcommerceDesign #ShopifyStores #ShopifyApps #BlackFridayTrends #CyberMonday #holidaymarketing

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