From Freelancer to Business Owner: Leading a Growth Agency From 0 to 1

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In this episode, Sanjay Jenkins sits down with Paddy McLarnon from PM Digital to discuss the journey of building a successful ecommerce agency. Paddy shares insights on growing from a solo freelancer to managing a thriving team of 15, working with brands from startups to nine-figure enterprises. They dive into PM Digital's approach to conversion rate optimization (CRO), landing page development, and what it takes to drive meaningful revenue growth for clients.

You'll hear about Paddy ’s inspiring leap of faith investing in a mastermind with his last $500, the power of networking, and how small, strategic changes often outperform massive overhauls. Paddy also offers actionable advice on hiring for culture fit, creating sales funnels that work, and the mindset required to scale an agency while staying client-focused.

PM Digital is a CRO and Shopify Development agency - As Shopify Experts and a full stack CRO Agency we help brands turn visitors into paying customers using In-Depth Research, Audits, Designs & A/B Testing.

Check out PM Digital at   / pm-digital-design  

You can find Paddy McLarnon at   / paddy-mclarnon-2055ba124  

Replo helps Shopify teams maximize their conversion rates by building effective campaigns, so businesses can sell more on the Internet. From our landing page editor, to in-app analytics, to AI content generation, to ready-made templates, Replo helps you build better and faster—no code needed.

Replo is free to try! Sign up here https://replo.app/signup

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*Timestamps:*
00:00 Intro to Paddy and PM Digital
01:03 PM Digital—What They Do and Their Unique Approach
04:00 From Freelancer to Agency Owner—Paddy’s Journey
10:15 Building a Team and Attracting Top Talent
18:48 Mastering Sales and Referrals in the Agency Space
26:05 Data-Driven CRO and the Power of Small Wins
35:00 Paddy’s Best Advice for Growing an Agency

#Replo #ShopifyIntegration #EcommerceDesign #ShopifyStores #ShopifyApps

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