What are Emotions, and How do We Measure Them - iMotions Webinar

What do we mean when we talk about someone's "emotions", or their "emotional responses"? Moreover, what can we reliably measure about an individual's "emotional experience", and how do those measures help us understand behavior? And what difference does rewards play in willingness to watch advertisement online?

Dr. Brendan Murray and Dr. Jessica Wilson gives an introduction to what we mean when we talk about "emotions", and how we can measure emotions in a meaningful way using a multi-sensor approach capturing emotion intensity through GSR (Galvanic Skin Responce), and if the emotion is negative/positive through FEA (Facial Expression Analysis) and self reporting.

Chapters
0:00 Introduction
2:00 How do we experience emotions
7:53 What are emotions
9:52 Emotional responses are measurable
20:20 Multi-sensor approach to measuring emotional responses
29:04 What can we do with emotion measurement
37:32 Difference between biosensor insights and self reporting
46:57 Example: Maximizing advertising in mobile games with reward system

For more interesting talks about human behavior research check out our previous and upcoming webinars at https://imotions.com/webinars/

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