LeBron James’ Business Model: Owning The Value Chain

This is the story of how LeBron James went from the projects of Akron, Ohio, to developing the strongest athlete value chain in all of sports.

Shout out to Matthew for helping us with the script and research!

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⏱ Timestamps
00:00 Intro
00:52 High School Days
03:45 Partnerships over Endorsements
06:56 Bronnywood & Vertical Integration
09:20 The Future?

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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🎓 Sources
Atkins, H. (2015). LeBron James Signs Largest Deal in Nike History. Forbes. [online]. Available from: https://www.forbes.com/sites/hunterat....
Badenhausen, K. (2017). LeBron James-Backed Blaze Pizza Is Fastest-Growing Restaurant Chain Ever. Forbes. [online]. Available from: https://www.forbes.com/sites/kurtbade....
Blasi, W. (2019). When LeBron James chose Nike in 2003, he gave up $28 million - it could end up making him $1 billion. MarketWatch. [online]. Available from: https://www.marketwatch.com/story/whe....
Kelly, J. (2020). LeBron James, Maverick Carter's SpringHill to Be a Media Empire. Bloomberg.com. [online]. Available from: https://www.bloomberg.com/news/featur....
Anon. Prospect Profile: LeBron James. NBA.com. [online]. Available from: http://archive.nba.com/draft2003/prof....
Rovell, D. (2005). LeBron fires agents, possibly in favor of friend. ESPN. [online]. Available from: https://www.espn.com/nba/news/story?i....
Sullivan, G. (2014). Report: LeBron James set for $30 million profit on Apple-Beats deal. The Washington Post. [online]. Available from: https://www.washingtonpost.com/news/m....
WINDHORST, B.R.I.A.N. (2020). LEBRON, INC.: the making of a billion-dollar athlete. GRAND CENTRAL PUB.

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